Customized Cash Rewards: Choose Your 3% Cashback Category

Earn 3% cashback in the category of your choice, 2% at grocery stores and wholesale clubs, and 1% on everything else – with no annual fee.

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By Olena | Mar 25, 2026 at 7:22 PM EST

The Bottom Line

4.2
BIG4CREDIT RANKING Our 5-star rating is based on Big4credit’s independent, data-driven scoring system. Each card is evaluated across multiple weighted categories – including rewards, fees, welcome offers, 0% intro APR, ongoing APR, perks, benefits, and protections. Ratings are determined solely by our research and analysis and are never influenced by card issuers or advertisers. Read about our ranking system in the Credit Card Ranking & Methodology section.
Bank of America® Customized Cash Rewards is a flexible cashback card that lets you choose a 3% bonus category. It also comes with a welcome bonus and a 0% intro APR for 15 months on purchases and balance transfers. It works best when you select one bonus category and use the card only for that type of spending. When paired with a flat-rate 2% cashback card for everything else, it can be a powerful part of a multi-card setup. Forgetting to select or manage the bonus category will quickly reduce its value. This card rewards strategy and attention more than simplicity.
Customized Cash Rewards
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On Bank of America's Secure Website

Customized Cash Rewards
Annual fee:   $0

Intro APR

Purchases: 0%, 15 billing cycles

Balance Transfers: 0%, 15 billing cycles

Regular APR

17.49% - 27.49% Variable APR

Buy Now, Pay Later Break up eligible credit card purchases into equal monthly payments. No interest, just a fixed monthly fee.

Custom Pay Plan

Credit Score

670-850 (Good/Excellent)

Rewards Earn 3% cashback in the category of your choice: gas & EV charging stations; online shopping, including cable, internet, phone plans and streaming; dining; travel; drug stores & pharmacies; or home improvement & furnishings. Additionally, earn 2% cashback at grocery stores and wholesale clubs. You will earn 3% and 2% cashback on up to $2,500 in combined choice category/grocery store/wholesale club purchases each quarter. Plus, earn 1% cashback on all other purchases.

1% - 3% Cashback

Welcome Offer Earn a $200 cash rewards bonus after spending $1,000 in the first three months. Plus, earn 6% cashback in the category of your choice for the first year.

$200 + 6% Cashback In The Category of Your Choice for the First Year

Welcome Offer

  • Earn a $200 bonus after spending $1,000 in the first three months.
  • First-Year Earning Boost: Earn 6% cashback in the category of your choice for the first year.

Rewards

  • 3% Cashback in One Category of Your Choice:
    • Gas & EV Charging Stations
    • Online Shopping, including cable, internet, phone plans and streaming
    • Dining
    • Travel
    • Drug Stores & Pharmacies
    • Home Improvement & Furnishings
    • Note: You can change the choice category once every calendar month.
  • 2% Cashback Categories:
    • Grocery Stores
    • Wholesale Clubs
  • Limit on 3% and 2% Cashback: You will earn 3% and 2% cashback on up to $2,500 in combined choice category/grocery store/wholesale club purchases each quarter.
  • 1% Cashback on all other purchases.

Redemption Options

  • Flexible Redemption: Redeem cashback as a statement credit, direct deposit to eligible Bank of America® or Merrill® accounts, or use it at Amazon.com and PayPal checkout.

Fees and APR

  • Annual Fee: $0.
  • 0% Intro APR on Purchases and Balance Transfers: Enjoy 0% intro APR for 15 months from account opening. To qualify for the balance transfer offer, transfers must be completed within the first 60 days.
  • Regular APR: After the introductory period, a variable APR of 17.49% - 27.49% applies to purchases and balance transfers.
  • Intro Balance Transfer Fees: 3% of each transfer amount for balance transfers made within the first 60 days of account opening.
  • Regular Balance Transfer Fees: 5% of each transfer amount for balance transfers made after the introductory period ends.
  • Foreign Transaction Fee: 3% of each purchase transaction in U.S. dollars.

Bank Relationship Benefits

  • Boosted Rewards for Preferred Rewards Members: If you’re enrolled in Bank of America Preferred Rewards, you can earn 25% to 75% more points.
    • Up to 5.25% Cashback on the Choice Category.
    • Up to 3.50% Cashback on Grocery and Wholesale Clubs.
    • Up to 1.75% Cashback on All Other Purchases.
    • Note: Preferred Rewards bonuses do not apply to the 3% first-year bonus.

Convenience Features

  • Digital wallet compatible: Apple Pay®, Google Pay™, Samsung Pay.

Terms and Conditions

  • Click Apply Now to see the terms and conditions.

EarnSmart Rewards Strategy

  • Custom Cash®: Earn 5% cashback on your top eligible spending category each billing cycle (up to the cap), providing a high-reward category that adapts to your spending. 👉 Learn more about Custom Cash®.
  • Active Cash®: Provides unlimited 2% cashback on all purchases, ensuring strong returns on spending outside bonus categories. 👉 Learn more about Active Cash®.

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